incomplet: a podcast about design history

a podcast about design history

Margo Chase

    Margo Chase became a graphic designer almost by accident. In college, Chase was determined to become a veterinarian and in an attempt to get a higher GPA, signed up for a graphic design course. She discovered her love of solving problems creatively and attempted to combine her two loves of science and design by getting a masters degree in medical illustration. Chase realized she wouldn’t have the creative freedom she wanted and dropped out of school to become a full time designer. Some of her first jobs were designing album covers and typefaces for Geffen Records, Columbia, Warner Brothers, and Capitol Records. She worked on album typography for Madonna, Prince, Cher, Bonnie Raitt, and Selena, even winning a Grammy for her work on Cher’s album Love Hurts. Her bold, goth calligraphic style got her noticed as the queen of goth, and she was hired to design logos for shows like Buffy the Vampire Slayer and Angel as well as for Francis Ford Coppola’s film Dracula. Chase’s reputation got the best of her. She wanted to break away from the entertainment industry and the ‘Queen of Goth’ label. She and her team began branding for corporate businesses such as Target, and did package designs for Califia Farms, KIND, Chinese Laundry, Kama Sutra, and Campbell Soup Co. Margo Chase pushed the boundaries of what a designer could do, and always made it her mission to create the best work she could to put out into the world. 


    1958 –  b Los Angeles, California
    1986 –  opened her own studio, Chase Design Group
    1991 –  designed Bonnie Raitt’s record cover, “Luck of the Draw.”
    1992  –  Victory Records Ten Inch Men’s “Pretty Vultures” cover
    1998 –  created typefaces for projects such as Evolution and Shiraz
    2007 –  became an aerobatic pilot
    2017 –  d Apple Valley, California


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    Friel, K. (2019, April 25). A Timeline of Margo Chase. Issuu.

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    Goolsby, C. (2019, May 29). What Rock 'N' Roll Taught Margo Chase About Packaging. Packaging Strategies.

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    Gosling, E. (2016b, November 3). The Design + Music Industries are BFFs—They Just Don’t Know it Yet. AIGA Eye on Design.

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